The Carbonaro Effect
The Carbonaro Effect is an unscripted series in which Michael deceives, amazes and amuses an unsuspecting public. In each half-hour episode, Carbonaro performs baffling tricks on people in everyday situations, all caught on hidden camera. Whether the marks are alone or with friends, everyone is left stunned and delighted, even though they have no idea what they just experienced.
Working with Michael was always a fun challenge. He is dedicated to his craft and throughout the seasons the challenge was always to maintain the integrity of the show. The reactions are real and something Michael prides himself with. each season we had to find a elevating both Michael's capabilities and his unsuspecting marks reactions.
PROMOS
truTV Summer Campaign
Needing to keep the promotion alive all summer. We developed a Summer campaign created almost all in traditional stop motion to help bridge the multiple premieres of our top shows.
I’m Sorry
Andrea Savage ("Veep," "Episodes") created and stars in this half-hour scripted comedy as writer, wife and mom Andrea, whose outward confidence belies an inner immaturity and neuroses that manifests in unexpected ways. Alongside her more straitlaced husband, Mike, and their inquisitive daughter Amelia, Andrea does her best to navigate her life's oftentimes self-induced complications.
We wanted to maintain Andrea's integrity as a writer and came up with a clever campaign using typed out emails. We played with the sound design and animation of the text so it felt like someone was actually at the computer composing an email.
Impractical Jokers
This hidden-camera series follows four lifelong friends who take dares to an outrageous level. On the show, to find out who is best under pressure, the guys compete in awkward and outrageous hidden-camera hijinks. At the end of each episode, the loser must.
We started working on the show on Season 1 before it was called Impractical Jokers. We worked with an outside agency for the show package and then 2 seasons later revamped the looked to make it brighter and feel more contemporary. All promotion until S6 was derived from the show package look. As we began to enter a more multiplatform arena we started creating Key Art that drove promotion of the show.
Adam Ruins Everything
Adam Conover uses a not-quite-deadly combination of comedy, history and science to debunk widespread misconceptions about topics and ideas that are routinely taken for granted.
Over several seasons we introduced Adam to the truth audience only to discover that our fans have a penchant for witty smart comedy. Through full animated interrupters and live action we played off Adam's unique charm and character. In the last campaign we created our concept which was inspired by the 'They Live' title sequence.